White Label Vs. Turnkey: What You Need To Know Before Choosing A Casino Software Solution

White Label Vs. Turnkey: What You Need To Know Before Choosing A Casino Software Solution

Before starting your online casino business, one of the things you should know is which casino software to use. As with any other business endeavor, it is not easy to set up an online casino, but the results are rewarding.  It is important that you choose the right solution for your business.

You will hear terms like White Label and Turnkey Solutions when looking for crypto casino software. In this guide, we will be looking closely at these two online software solutions and how you can identify which one will be perfect for your business. 

What is White Label Online Casino solution, and who is it for?

The White Label online casino software is a pre-made solution for investors who don’t want to build their online casinos from scratch. These providers sell an already-made platform to the buyer, who can then re-brand and customize the platform. The White Label casino is all set and ready to use when purchased. It has everything installed to make it operational. You will need to change the brand to include your business logo. A White Label casino software provider will offer web-hosting, casino games, payment processing systems, an online gambling platform, and customer support. 

This software benefits clients who already have experience in the gambling industry and want to sample the white-label system. Also, it is a great way to boycott the tedious process of starting your casino from scratch. You won’t need to go through the process of acquiring licenses as they are already provided for in this software package. White Label solutions have several advantages, one of which is that they are much simpler to operate. The White Label casino option would not require much work, as every tool needed has been embedded in the site. However, you will have limited options to customize the platform.

What is Turnkey Online Casino Solution, and who is it for?

Turnkey solutions offer more freedom compared to White Label casinos. The Turnkey Solution is also an already-made platform with more customization options. Casino owners can customize the casino platform to fit the customer’s needs. However, because Turnkey solution platforms are designed to give the buyer complete ownership, the responsibility of acquiring licenses falls on the buyer. The platform is already designed, so you can either retain the UI/UX design or redesign the website. Turnkey solutions offer a casino platform with a custom-made payment system, bonus system, user-friendly interface, and technical support.

Another benefit is that you can always upgrade the system after acquiring the turnkey online casino software. This casino software is suitable for those investors who may already have a license or plan to process one. The reason is that you are getting complete ownership, and the license has to be in your name.

If you are going for this option, you must have sufficient capital to start and run your online casino. Turnkey may involve a lot of work but is very rewarding in the long run. You can make the online casino your own by tailoring it to meet your needs. You can also include as many games as you need and choose what type of payment options to include in your platform. Turnkey solutions give you more freedom to choose than the White Label software solution.

Which One Is Better: White Label Or Turnkey Solutions?

Now that we have covered the two popular software solutions for online casinos, which would make the right choice? White Label and Turnkey solutions are both very good options. However, they are suited for different categories of casino owners. One will agree that they are both cost-effective solutions because they are much cheaper than building a casino from scratch. It is usually better for most investors to go for ready-made casino solutions. Your choice will depend on the aim of your business. 

If you intend to have a fully customized online casino site owned by you, then Turnkey Solutions will be your best bet. Here, you have more options to change everything about the software and make it your own. Although you may have a platform to work with, you will still need to go through the process of acquiring licenses and setting up payment processing options.

The White Label casino is the most sought-after, as it is a ready-to-operate casino. Everything has been put in place; although you may have limited customization, it saves time compared to the Turnkey solutions. You can have your White Label casino up and running in no time without going through any hassles. Here is a comparison of the services offered in Turnkey solutions and White Label casinos.

Features White LabelTurnkey
Web DesignStandard Templates with limited customizationCan be fully customized or changed entirely
Gaming License
Payment systemsMultiple payment options including cryptocurrencies
Customer support
Game integrationFew Game CollectionsOption to choose from full collection
Technical Support 
Customer Service 
Integrated internal CMS system
Mobile Solutions 

Top 5 online casino software providers

If you have decided to go for the Turnkey or White Label casino solutions, we will present some reputable companies offering online casino solutions. These providers have stood the test of time, and we believe they are among the best in the gambling industry. We will introduce each of these providers below so that you can have multiple options and compare their services.

1. Slotegrator

Slotegrator has several online casino solutions for both individuals and corporate entities. This provider started operation in 2012 and has their headquarters in Prague. They run two offices in Europe and have employees in over 100 countries. Slotegrator offers both White Label and Turnkey solutions, among other services. They also offer a variety of online casino games, live dealers, virtual sports, and others. The company also has payment processors for online casinos and offers tailored services to clients around the globe.

The company offers a cross-functional platform that includes all the necessary tools to run your online casino smoothly. Their tools include gaming content, a secure reporting system, transaction control, and payment systems. Slotegrator’s White Label Casino software already comes with a license from the Curacao Gambling Commission and Malta Gaming Commission.

Their Turnkey solutions also have a similar design but with a slightly different package that does not include the license. The company also offers cryptocurrencies as one of its payment methods. Their portfolio has an extensive collection of over 5,000 games, comprising Slots, Table Games, Roulette, Live Dealers, and other card games. Their software includes games from top online casino game developers like Microgaming, Yggdrasil, Evolution Gaming, Blueprint Gaming, etc.

2. Softswiss

SoftSwiss was set up in 2008, but the company began its operations in 2012. The online software company grew its operations, and today it holds the title of the world’s leading company for Bitcoin gaming software services. The company also has developed a wide range of online casino games apart from its software market. SoftSwiss offers a White Label package that includes licensing from either Curacao or Malta. Their online gaming software is designed to work with various payment options. The company also offers Turnkey solutions which come with logistics support; they offer expert advice on legal matters concerning the operation of the online casino business. Their software offers a secure payment system and anti-fraud protection. SoftSwiss has partnered with leading gaming companies like Betfair, Betradar and Betting Promotion. They also have a Poker Software Solution, among other services. 

Currently, this software provider has over 2000 online casino games in their collection, and clients can choose to buy them with the casino software solutions or as a separate purchase. SoftSwiss has partnered with leading game developers like NetEnt, BetSoft, Asia Gaming NYX, and Evolution Gaming.

3. SoftGamings

SoftGamings is one of the leading online gambling software providers, and the company was established in 2008. The company has vast experience on how to run a successful online casino. They also have excellent customer reviews online, which lends credence to their solid reputation. SoftGamings offers both White Label and Turnkey software solutions and a range of products and services. They help people develop their online casinos from scratch and those who have experience in the gambling industry. They also offer cross-platform solutions, gaming licenses, hi-tech solutions, unified API integration, customer support, and many other services. Their payment systems also include cryptocurrencies like Bitcoin.

One thing you can count on with SoftGamings is their transparency. They update their platform weekly to inform customers of the latest features and updates. They have an extensive portfolio of over 3,000 games from over 50 game developers. They have games in all categories as well as mobile-compatible games. Some of their game providers are NetEnt, Evolution Gaming, Microgaming, Yggdrasil, Play n’Go, and many others. 

4. Everymatrix

EveryMatrix is an award-winning online gaming company that began its operations in 2008. The company offers software solutions, including its CasinoEngine, which has over 8000 online casino games from top developers like NetEnt, SG, Play n’Go, Microgaming, etc. Their CasinoEngine is the largest casino content aggregator around the globe. Leading brands like Genesis, Wonderino, and Norsk Tipping use the software. The CasinoEngine can be integrated with third-party platforms and/or operate with EveryMatrix Gaming Management Platform (GamMatrix) as part of their Turnkey casino solutions. The company also offers a White Label casino with multiple payment processors. They have a secure payment system, MoneyMatrix – a  PCI DSS Level 1 payment service system. The company has multiple gaming licenses from different jurisdictions, such as Malta, Curacao, the UK, Ireland, Denmark, and Romania.

5. UpGaming 

UpGaming offers both White Label and Turnkey casino solutions to customers. They offer a variety of services to online casino operations. The company was set up in 2014 and has become one of the leading iGaming companies in the industry. The company’s White Label solutions have an impressive user interface. They also have one of the fastest sportsbooks and currently have a large portfolio of over 8000 slot games, a large collection of which are from top game developers in the industry.

UpGaming provides a license for its White Label platform and offers a secure casino web platform. The company also provides essential services for your online casino, like customer support and multiple custom payment options. It also has an integrated system that analyses real-time deposits, bonus systems, and a unique UI/UX design. Their Turnkey solutions program is also another ready made solution with powerful software, and UpGaming also offers added services which include web design and web hosting services. UpGaming allows customers to choose the products and services they need and can create unique packages to fit their designs. Apart from the regular fiat payment options, UpGaming also offers secure transactions on cryptocurrencies and digital wallets. They have very secure software with anti-fraud detection and chargeback control.


One of the reasons why individuals wanting to start an online casino business should know the differences between the casino software solutions offered is to be better informed. You should do thorough research before venturing into the gambling industry. This way, you don’t make critical mistakes or waste money on wrong choices. You should know what you are committing to and the services you will be getting. You should decide whether White Label casinos or Turnkey solutions will suit your company’s goals. They are both cost-effective solutions and are preferable to starting your online casino from scratch.

You will also have the opportunity to get assistance or support from top players in the business, which will help you grow your business. Setting up an online casino is no easy task, but being well-informed will give you an edge so you don’t encounter too many surprises. We suggest you visit our FAQ page, where we answer all the questions you need to know about and other relevant information.

White Label Vs. Turnkey: What You Need To Know Before Choosing A Casino Software Solution
White Label Vs. Turnkey: What You Need To Know Before Choosing A Casino Software Solution
Cosmin Mesenschi

The one who started the CryptoGamble and brought the team together. He has a clear idea of what our brand is and should be and is tirelessly working on getting it closer to the forefront of the industry. When he’s not traveling and spreading the word about the brand, he enjoys playing video games, especially GTA, which inspired the website. It is worth mentioning that Cosmin trains boxing, which could be helpful when managing a team.

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